Tuesday, September 1, 2009

Logo Graphic Process

BRAINSTORMING
I always thought I was pretty good at brainstorming. Being an old English major, there were many times I would brainstorm and come up with streams of words and ideas. But this project seemed harder, probably because I also had it in the back of my brain that there should be an image of some kind to go along with the words (even if that really wasn't the case). So I tried to come up with words off the top of my head.
WORDS IDEAS
I made my list and then started brainstorming words that would go with each list word. Ahh, Sex-Food-Sleep. After I had done several words, I started doodling little pictures to go with the words. Later though, I realized I didn't have enough words, so I went back and brainstormed some more.
DOODLE-Y PICTURES
I doodled little simple pictures to go with as many words as I could. It wasn't as easy it first seemed. How DO you draw "DMV" or "long hours"?
COMBINATIONS
I started combining doodles that had similar shapes (and also tried to go for things that weren't extremely similar or close to each other). I came up with things like car money, computer movie, license plate movie, and newspaper car. Later, I did bigger, better-quality (sort of) versions of my original doodles and may be going with computer movie as my first logo graphic because of it's simplicity and bolder shapes.
From many ideas, down to one!

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